Majority of Nairobi Ride-Hailing Users Oppose Government’s Minimum Fare Proposal

A recent survey conducted by TIFA Research highlights widespread resistance among Nairobi ride-hailing passengers to the government's proposed minimum fare policy aimed at improving driver earnings on platforms such as Uber, Bolt, Little Cab, and Faras.

The poll, which sampled 733 adults in Nairobi County between July 17 and 21, 2026, found that 59% of riders are against the new minimum fare plan, while 39% support it. This opposition poses challenges for policymakers seeking to boost driver income through regulated fare floors.

Riders’ Concerns

• Many riders acknowledge the need for better driver pay but worry about the financial burden falling on passengers.
• 36% of opponents believe fares should be determined by market forces, not government mandates.
• Another 36% fear that increased minimum fares will lead to more expensive rides.

Supporters of the policy mainly cited driver welfare (16%) and the need for regulation (12%) as reasons for backing the changes.

Details of the Proposed Fare Changes

At the time of the survey, respondents were informed that the minimum fare floor would increase from the current KSh 180–220 range to a higher amount to enhance driver earnings. However, exact figures were not disclosed until after the survey.

Following a transport sector meeting on August 4, 2026, the Ministry of Transport proposed transitional minimum driver take-home earnings:

• KSh 219 for small cars
• Higher amounts for larger vehicles (details pending final approval)

It's important to note these are driver earnings floors, not the final passenger fares, which will include platform commissions, taxes, distance, time, and dynamic pricing. Industry estimates suggest passenger fares could potentially double, reaching between KSh 400 and 500.

Potential Impact on Commuter Behavior

Only 27% of respondents were aware of the policy before the interview, indicating most formed opinions after being briefed on the proposal. The survey also reveals that many riders might switch to more affordable transport options like matatus if fares rise significantly.

This shift could reduce demand on ride-hailing platforms, meaning drivers may earn more per trip but complete fewer rides overall, potentially undermining the policy’s intended benefits.