Recent data reveals that the primary reason Kenyans engage with artificial intelligence (AI) platforms is to find information, with nearly 59% of active users depending on AI to answer questions and acquire knowledge.

Following this, 38% of users seek AI for advice on various issues, while 37% utilize it to learn new skills or improve existing ones.

Creative and Efficiency Uses Also Popular

  • Approximately 34% use AI to create or enhance images and videos.
  • About 33% turn to AI tools to save time and boost productivity.
  • Text creation and enhancement attract 30% of users.

Personalisation and Wellbeing Among Key Motivators

  • Nearly 30% appreciate AI for personalised recommendations.
  • Entertainment accounts for 26.5% of AI usage.
  • Health and wellbeing management is a reason for 23% of users.

These figures demonstrate how AI has transformed from a novel technology into a versatile resource that supports learning, creativity, problem-solving, and personal development among Kenyans.