Key Channels Used Globally for Brand Research Revealed
A recent analysis highlights the primary platforms people rely on worldwide when researching brands, offering insights into consumer behavior.
By John Mtongoi Newsroom
August 21, 2026
2 min read
As global consumers increasingly seek reliable information about brands, a recent study outlines the main sources they consult during their research process.
Top Channels for Brand Information
- Radio Stations: Popular stations such as Classic 105, Kiss 100, Homeboyz Radio, Gukena FM, East FM, Radio Jambo, and Smooth FM remain influential in disseminating brand-related information.
- News Outlets: Trusted news sources provide critical updates and insights that shape public perception of brands.
- Infographics and Visual Data: Infographics serve as an accessible medium, simplifying complex brand data for consumers.
These platforms collectively contribute to how people form opinions and make decisions about brands in various markets worldwide.
