Kenya has emerged as the global frontrunner in artificial intelligence adoption, with 97.5% of internet users aged 16 and above actively using AI platforms. This finding is detailed in the Digital 2026 Mid-Year Global Update Report, which highlights the widespread integration of AI tools across various emerging markets.
Top AI Adoption Countries
- Kenya: 97.5%
- United Arab Emirates: 94.2%
- Indonesia: 93.6%
- Egypt: 93.4%
- Philippines: 92.6%
- Malaysia: 91.8%
- Vietnam: 91.3%
- Brazil: 90.6%
African countries continue to show strong AI engagement, with South Africa at 89.9% and Nigeria at 89.4%, surpassing several Middle Eastern and European nations. In the Middle East, Saudi Arabia leads with 89.3%, followed by Israel and Turkey at 88.7% and 88.6%, respectively. Latin American countries such as Mexico and Colombia also report significant AI usage, at 87.2% and 87.0%.
The report underscores the rapid uptake of AI technologies in emerging markets, positioning them as key players in the global digital transformation landscape.
