According to the Digital 2026 Mid-Year Global Update Report, Facebook remains the most popular social media platform worldwide, engaging 56.3% of internet users aged 16 and above as of April 2026.
Close competitors include:
- YouTube at 55.3%
- Instagram with 54.6%
- WhatsApp at 54.4%
Following these leading platforms, usage rates drop notably. The secondary tier is led by Messenger at 36.9%, with TikTok nearly matching at 36.0%. Other platforms in this group include Telegram (32.6%) and X (28.1%).
The report also highlights:
- WeChat at 24.8%
- Pinterest close behind at 24.7%
- Snapchat with 22.3%
- LinkedIn at 20.6%
- Douyin at 19.4%
Lower usage platforms include iMessage at 16.6% and Threads at 13.7% among the global online adult population.
