National Treasury Cabinet Secretary John Mbadi has sparked controversy after suggesting that rising soft-drink consumption signals improved disposable income among some Kenyan households.
Speaking in defense of President William Ruto's economic record, Mbadi argued that increased demand for sodas indicates that people have money left after covering basic expenses. "Soft drinks consumption has gone up in this country. Soft drinks are consumed when people have a little more money in their pockets," he said.
Mbadi further emphasized the government's efforts in stabilizing an economy he described as near tipping point when the Kenya Kwanza administration took office. He claimed that these achievements merit recognition and awards for those involved.
Addressing critics, Mbadi accused them of opposing the administration on ethnic rather than economic grounds. He also announced plans to introduce a parliamentary Bill by the end of September aimed at providing financial relief to citizens, reiterating the government's commitment to implementing President Ruto's promises.
However, Mbadi's remarks drew swift backlash on social media platforms, with many Kenyans questioning the validity of using soda consumption as an economic indicator. Commenters pointed out that established metrics like GDP per capita, poverty rates, and employment figures offer a more accurate picture of economic health.
Critics also noted that consumption trends can be influenced by multiple factors beyond income, including population growth, pricing, and changing preferences. Some highlighted declines in other consumption markers such as power, petrol, cement, steel, and vehicle sales, challenging the narrative of broad economic improvement.
Despite the debate, Mbadi remains firm on the government's stance and promises to take necessary steps to deliver economic relief to Kenyans.